Promotional Products and Apparel

Promotional items and apparel - Arkside MarketingIf you can put something in their hand, it makes the job of remembering you a lot easier. Most people (60%) who receive a promo product will keep it for two years and use it regularly. (Relevant Insights, 2013)

Promotional items and apparel can help you greatly improve the presentation of your company. Your image becomes more professional and memorable. So let’s explore how your logo on a product can help your marketing.

First Impressions

You never have a second chance to make a first impression. When your prospect is first introduced to your brand, make use of every tool at your disposal. Enable your employees to be brand ambassadors with each meeting or introduction by giving them branded apparel with the company logo. Can they hand out a custom pen to a prospective client or a balloon with your restaurant logo to every child who visits?

Show customers you care by making an investment in their relationship with you. Promotional products and custom apparel are excellent examples of how to make a great first impression.

Lasting Impressions

You know a first impression is important and you want it to be a good one. Now how do you make that good first impression last longer? A survey from LJ Market Research showed that people recalled the name of a company on a promotional item (76%) more than a company they saw previously in a print ad (53%). Like an app for a smartphone, promotional items can stay with your customer even after they’ve left. It is something they can carry around with them forever and keep your brand in their daily lives. For example, a tow truck company should give out key chains so their customers don’t have to wonder about who to call in an emergency. Or a law firm can send employees to a national conference wearing custom polo shirts with the firm logo and give them custom golf balls to distribute.

This makes remembering your company a lot easier. It also shows the inherent value in a well thought out promotional product gift and professional apparel for giveaway or employees.

According to a recent study, the industries with the best (not the only, just the best) recall rates were: financial services, retailers, apparel brands and electronics manufacturers.

How To Choose Promotional Products and Apparel

According to our newest catalog, there are more than 300,000 promotional products and apparel items for sale today. There are literally thousands of choices available and some of them are perfect for your business. You should keep the following in mind when making your promotional products and apparel selections:

Promotional Products

  1. Does the item fit my company brand? (A car dealership shouldn’t hand out custom flasks.)
  2. How many will I need?
  3. What is my budget for promotional products?
  4. Do they need a case/bag for distributing?
  5. What do I want to promote? (Logo? Website address? Famous quote? Slogan?)

Apparel

  1. Are these for employees or customers?
  2. How many will I need?
  3. Do I know what sizes I will need?
  4. Imprint on front and back?
  5. What do I want to promote? (Logo? Website address? Famous quote? Slogan?)

How We Can Help You Choose Promotional Products and Apparel

The Arkside team understands not only how promotional products and apparel can help your business but also which ones will work best. A combination of creativity and a streamlined ordering process will give you peace of mind. You will receive quality products that work within your budget and will have a positive impact with your customers.

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