Chevrolet Cadillac of La Quinta – Direct Mail

Project Description

This dealership in La Quinta, California, was looking for a direct mail campaign that had not been previously used in the market. It needed to promote their upcoming Black Friday sale, attract new attention to the dealership, and generate a lot of prospects so they could capture their share of the busy holiday market.

We created an 8-page book featuring new Chevrolet and Cadillac vehicles, pre-owned vehicles, financing opportunities, trade-in offers, and a contest with a chance to win a 2013 Chevrolet Equinox or have a mortage paid for a year.

RESULTS:
243 prospects visited the dealership in one week
136 phone calls in one week

What we did

• Brand identity
• Graphic design
• Direct mail
• Staff training
• Results analysis