Project Description

This dealership in La Quinta, California, was looking for a direct mail campaign that had not been previously used in the market. It needed to promote their upcoming Black Friday sale, attract new attention to the dealership, and generate a lot of prospects so they could capture their share of the busy holiday market.

We created an 8-page book featuring new Chevrolet and Cadillac vehicles, pre-owned vehicles, financing opportunities, trade-in offers, and a contest with a chance to win a 2013 Chevrolet Equinox or have a mortage paid for a year.

243 prospects visited the dealership in one week
136 phone calls in one week

What we did

  • Brand identity
  • Graphic design
  • Direct mail
  • Staff training
  • Results analysis