efficiency

6
Feb

SUCCESS through Sales and Marketing Integration Recap

WORKSHOP:
SUCCESS through Sales and Marketing Integration

DATE:
January 23, 2014

HOSTS:
Arkside Marketing
Empire Sales Strategies

SPEAKERS:
Nathan Greenberg, CEO of Arkside Marketing
Ryan Stephens, CEO of Empire Sales Strategies

LOCATION:
Canyon Crest Country Club
Riverside, CA

ATTENDANCE BENEFITS: Complimentary lunch
Nearly $1,000 in raffled business products and services

Sales and marketing workshop attendees minglingWe were proud to co-host a great workshop titled, “SUCCESS through Sales and Marketing Integration” with our friends at Empire Sales Strategies. It was our first collaboration and the results were not only great for us, but for each of the nearly 50 business owners and managers that attended.

The goal was to highlight the benefits of integrated sales and marketing efforts to improve performance in both areas, increase revenue, and decrease wasteful spending.

For example, it was revealed in a national study that businesses which integrate their sales and makreting efforts see an average of 39% year-over-year revenue growth when compared to their non-integrated competition. Our CEO, Nathan Greenberg, and the CEO of Empire Sales Stategies, Ryan Stephens, used that fact as their guiding principle when developing the workshop.

Nathan Greenberg and Ryan Stephens sales and marketingThroughout the one hour workshop, both presenters illustrated the “why” and “how” to make changes in current business operations to improve performance and decrease waste. Each attendee was given a worksheet with five “take away” items they could apply to their business and begin making changes that afternoon.

As part of a good marketing program, each attendee was given a feedback form at the end of the event and asked to rate various aspects and the event overall. With comments like these, you can bet another workshop will be hosted in the second quarter of the year!

We would like to thank the following companies for donating a raffle prize to the event:

Sales and marketing workshop attendees

Sales and marketing workshop