customer service

12
Jul

Preserving Your Brand Integrity

Few things are as important to your business as your brand identity. The branding of your company is about your logo, your appearance, your service, your products, and your reputation. It is how the world perceives you. Your ad agency should understand and appreciate the importance of brand development.

“Your brand is what people say about you when you’re not in the room.” –Jeff Bezos

Your Logo Is Part of Your Brand

The development and protection of a brand is critical. A critical element of that brand representation is your logo. It is the most commonly seen visual representation of your company. Hundreds of dollars or hundreds of millions of dollars go into the promotion of a logo.  When we come across instances like the ones below, we wonder if the agency truly understands the value of their client’s brand:

Chevy Equinox with a backward Chevy bowtie

Chevy Impala with a backward Chevy bowtie and Impala

Chevrolet Logo Backward - Malibu

Chevrolet Logo Backward - Traverse

These examples were taken from the home page rotator of a US regional Chevrolet dealer association website. They represent 57% of the images in that rotator. That makes such errors difficult to excuse as isolated incidents or something not reviewed by multiple employees (graphic designer, project manager, account executive) and the client.

Client and Agency Share Brand Integrity Responsibility

We are the first to admit that we aren’t perfect. No agency or person is perfect. But errors like this speak to a larger problem of disregarding the fundamentals of brand integrity. Imagine the IBM logo being printed backwards on a company brochure. Or Google having a typo and showing up “Gogle”. It wouldn’t make it off the printing press.

Protect your logo.
Protect your reputation.

Demand an agency that does the same.

Arkside Marketing is a full-service ad agency, specializing in regulated enterprises such as law firms, car dealerships, hospitals, and financial institutions. If you would like a complimentary analysis of your current marketing efforts or brand identity, please contact us today to schedule an appointment. We can come to your office or conduct the analysis online via Skype, Google Hangouts, or Join.me.